Jan 11
14
Google is increasing its mobile ad sales team in Europe and promoting opportunities with geo-targeting, as “European antitrust investigators are asking advertisers whether Google suggested they increase spending with the company in return for improved visibility in its Web search results,” the New York Times reported . “Google is bolstering its European mobile sales team in a bid to promote its mobile ad channels, such as geo-targeting, to brands and agencies,” New Media Age reported . They were told by Google that their European ad sales team would be increased five fold by March 2011
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Google Promoting Geotargeted Ads In Europe As EU Antitrust Investigation Continues